Realty Software

Google Analytics 4 vs Semrush

Google Analytics 4

Google's free web analytics platform — measures sessions, lead-form conversions, and channel performance on every real estate website.

Free

Visit Google Analytics 4

A comprehensive SEO and competitive research platform — keyword research, site audits, competitor analysis, and content gap reporting.

$140/mo (Pro)

Google Analytics 4 vs Semrush: feature comparison

Feature	Google Analytics 4	Semrush
Website Traffic Analytics	✓	✓
Keyword / Rank Tracking	✗	✓
Backlink Analysis	✗	✓
Technical SEO Audit	✗	✓
Competitor Analysis	✗	✓
Heatmaps / Session Replay	✗	✗
Custom Dashboards / Reports	✓	✓
Free Tier Available	✓	✓

Google Analytics 4 — Pros & Cons

Pros

Free forever
Native Google Ads integration for conversion tracking
Event-based model — flexible for custom metrics
Integrates with Search Console, Looker Studio, BigQuery

Cons

Steeper learning curve than Universal Analytics
Default reports often require customization
Sampling on high-traffic sites without BigQuery export
Event schema requires planning to be useful

Semrush — Pros & Cons

Pros

Industry-standard all-in-one SEO platform
Massive keyword database
Deep competitor research features
Site audit catches technical issues

Cons

Expensive for casual users
Pro tier limits historical data
Learning curve across many modules
User seats priced separately

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