Realty Software

Google Analytics 4 vs Screaming Frog SEO Spider

Google Analytics 4

Google's free web analytics platform — measures sessions, lead-form conversions, and channel performance on every real estate website.

Free

Visit Google Analytics 4

Screaming Frog SEO Spider

A desktop website crawler for technical SEO audits — crawls your real estate site like Googlebot would and surfaces technical issues.

$259/yr (paid license)

Visit Screaming Frog SEO Spider

Google Analytics 4 vs Screaming Frog SEO Spider: feature comparison

Feature	Google Analytics 4	Screaming Frog SEO Spider
Website Traffic Analytics	✓	✗
Keyword / Rank Tracking	✗	✗
Backlink Analysis	✗	✗
Technical SEO Audit	✗	✓
Competitor Analysis	✗	✗
Heatmaps / Session Replay	✗	✗
Custom Dashboards / Reports	✓	✗
Free Tier Available	✓	✓

Google Analytics 4 — Pros & Cons

Pros

Free forever
Native Google Ads integration for conversion tracking
Event-based model — flexible for custom metrics
Integrates with Search Console, Looker Studio, BigQuery

Cons

Steeper learning curve than Universal Analytics
Default reports often require customization
Sampling on high-traffic sites without BigQuery export
Event schema requires planning to be useful

Screaming Frog SEO Spider — Pros & Cons

Pros

Deepest technical audit tool available
Free tier for sites under 500 URLs
Renders JavaScript (paid tier) for modern frameworks
Integrates with GSC, GA, and Ahrefs/Majestic

Cons

Desktop app only — no cloud version
Learning curve for non-technical users
Audit-only — not a monitoring tool
Paid license required for sites over 500 URLs

See all Analytics & Reporting →