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Google Analytics 4 vs Moz

Google Analytics 4 logo
Google Analytics 4
Google's free web analytics platform — measures sessions, lead-form conversions, and channel performance on every real estate website.
Free
Visit Google Analytics 4
Moz logo
Moz
A long-established SEO platform with the Moz Domain Authority metric — keyword tracking, link analysis, and site audits for real estate SEO.
$99/mo (Standard)
Visit Moz

Google Analytics 4 vs Moz: feature comparison

FeatureGoogle Analytics 4Moz
Website Traffic Analytics✓✗
Keyword / Rank Tracking✗✓
Backlink Analysis✗✓
Technical SEO Audit✗✓
Competitor Analysis✗✓
Heatmaps / Session Replay✗✗
Custom Dashboards / Reports✓✓
Free Tier Available✓✓

Google Analytics 4 — Pros & Cons

Pros

  • Free forever
  • Native Google Ads integration for conversion tracking
  • Event-based model — flexible for custom metrics
  • Integrates with Search Console, Looker Studio, BigQuery

Cons

  • Steeper learning curve than Universal Analytics
  • Default reports often require customization
  • Sampling on high-traffic sites without BigQuery export
  • Event schema requires planning to be useful

Moz — Pros & Cons

Pros

  • Lower entry price than Semrush / Ahrefs
  • Domain Authority metric widely referenced
  • Solid keyword research and rank tracking
  • Community and educational resources

Cons

  • Feature depth lags Semrush / Ahrefs
  • Backlink index smaller than Ahrefs
  • Keyword difficulty data less reliable than competitors
  • Fewer integrations with modern AI tools
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