Follow Up Boss vs HubSpot

A leading real estate CRM trusted by top-producing teams for lead response speed, pipeline management, and agent accountability.

$69/user/mo

Visit Follow Up Boss

HubSpot

HubSpot is an all-in-one marketing, CRM, and email automation platform — offering a genuinely free tier that rivals many paid tools, widely used by real estate teams and brokerages.

Free; Starter from $7/seat/mo

Visit HubSpot

Follow Up Boss vs HubSpot: feature comparison

Feature	Follow Up Boss	HubSpot
IDX Website Integration	✗	—
Lead Routing & Round-Robin	✓	—
SMS / Email Drip Campaigns	✓	—
AI Lead Nurture	✓	—
Transaction Management	✗	—
Team & Brokerage Reporting	✓	—
Mobile App (iOS + Android)	✓	—
Open API / Webhooks	✓	—
A/B Testing	—	✓
Automation Workflows	—	✓
CRM Integration	—	✓
Drag-and-Drop Builder	—	✓
Free Tier Available	—	✓
Landing Pages / Forms	—	✓
Segmentation & Tagging	—	✓
Template Library	—	✓

Follow Up Boss — Pros & Cons

Pros

Best-in-class email and SMS deliverability
Powerful action plans and automation builder
Deep integrations with 250+ lead sources
Strong accountability and team dashboards

Cons

Higher price point than entry-level CRMs
No native IDX website — bring your own
Reporting is solid but not as polished as enterprise tools

HubSpot — Pros & Cons

Pros

Generous free tier with 2,000 monthly email sends, CRM, and landing pages included
Native CRM eliminates the need for a separate contact database or integration
A/B testing, advanced segmentation, and 300+ workflow templates in Professional tier
1,000+ native integrations including Zapier, Google Workspace, and major real estate CRMs

Cons

No native IDX or MLS data feed — listing-specific automations require third-party connectors
Professional tier starts at $800/mo, a steep jump from the $7/seat Starter plan
Real estate-native CRMs like Follow Up Boss and kvCORE have purpose-built pipelines HubSpot lacks out of the box
Mandatory $3,000 onboarding fee for Professional tier adds significant upfront cost