Realty SoftwareDynamic IDX vs SimplyRETS
IDX website platform with 25+ years serving agents and brokers — purpose-built search, lead capture, and SEO tools starting at $140/mo.
$140/mo
SimplyRETS is an MLS data API and IDX platform built for developers — turn any website into a property search tool with clean JSON endpoints and an official WordPress plugin.
$49/mo
Dynamic IDX vs SimplyRETS: feature comparison
| Feature | Dynamic IDX | SimplyRETS |
|---|---|---|
| Bespoke Custom Design | ✗ | — |
| Content & Blog Management | ✓ | — |
| CRM Integration | ✗ | — |
| Hosting Included | ✓ | — |
| IDX / MLS Integration | ✓ | — |
| Lead Capture & Landing Pages | ✓ | — |
| Ongoing Support / Retainer | ✓ | — |
| SEO-Focused Build | ✓ | — |
| Custom CSS / Design Control | — | ✓ |
| Lead Capture Forms | — | ✓ |
| Map-Based Search | — | ✓ |
| Market Report Widgets | — | ✗ |
| Multi-MLS Coverage | — | ✓ |
| Saved Search / Client Alerts | — | ✓ |
| Standalone Hosted Pages | — | ✗ |
| WordPress Plugin | — | ✓ |
Dynamic IDX — Pros & Cons
Pros
- ✓25+ years of continuous operation means battle-tested MLS connections and IDX reliability across dozens of markets
- ✓Silver plan at $140/month is among the most affordable all-included IDX website packages, with a modest $499 one-time setup fee
- ✓Proprietary Lead Manager handles lead capture, source tracking, and agent routing without requiring a separate CRM subscription
- ✓SEO-friendly URL structure and indexable listing pages are built in from setup, not bolted on later
Cons
- ✗Admin interface and consumer-facing site templates look visually dated compared to modern competitors like AgentFire or Luxury Presence
- ✗No documented integrations with popular CRMs such as Follow Up Boss, HubSpot, or kvCORE — leads must be managed inside the platform or exported manually
- ✗Company website shows outdated content (COVID-era banners still visible), suggesting inconsistent maintenance and limited product development investment
- ✗Pricing tiers scale by capacity (agent profiles, disk space, number of offices) rather than features, making upgrade decisions feel like IT procurement rather than a marketing choice
SimplyRETS — Pros & Cons
Pros
- ✓Clean RESTful JSON API with code examples in cURL, Python, PHP, and Node.js — the most developer-friendly MLS data option in the category
- ✓Transparent flat-rate pricing ($49–$199/mo) with no long-term contracts or per-seat fees
- ✓Multi-MLS add-on lets a single account pull data from multiple markets without separate IDX agreements per region
- ✓30-minute listing refresh keeps data current, and sold/closed data is available for market analysis add-ons
Cons
- ✗No built-in website, CRM, or admin dashboard — requires a separate tech stack and developer effort before any agent can use it
- ✗MLS coverage is not universal; agents in smaller or non-participating markets may find their MLS unsupported
- ✗Support is documentation and email only — no phone or live chat when a data feed goes down during a critical client demo
- ✗The $99 one-time connection fee per MLS feed compounds quickly for multi-market teams or those switching markets