Delta Media Group vs Follow Up Boss

Delta Media Group delivers the DeltaNET all-in-one platform — custom-branded real estate websites bundled with CRM, IDX, marketing automation, and lead management for independent brokerages and enterprise teams.

Custom (brokerage)

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Follow Up Boss

A leading real estate CRM trusted by top-producing teams for lead response speed, pipeline management, and agent accountability.

$69/user/mo

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Delta Media Group vs Follow Up Boss: feature comparison

Feature	Delta Media Group	Follow Up Boss
Bespoke Custom Design	✗	—
Content & Blog Management	✓	—
CRM Integration	✓	—
Hosting Included	✓	—
IDX / MLS Integration	✓	—
Lead Capture & Landing Pages	✓	—
Ongoing Support / Retainer	✓	—
SEO-Focused Build	✓	—
IDX Website Integration	—	✗
Lead Routing & Round-Robin	—	✓
SMS / Email Drip Campaigns	—	✓
AI Lead Nurture	—	✓
Transaction Management	—	✗
Team & Brokerage Reporting	—	✓
Mobile App (iOS + Android)	—	✓
Open API / Webhooks	—	✓

Delta Media Group — Pros & Cons

Pros

Family-owned since 1994 with no VC pressure or sudden pricing pivots
Built-in DeltaNET CRM includes automated drip campaigns, task management, and MLS alert triggers
Properties in Motion auto-generates branded listing videos without additional software
Single-vendor pricing covers website, CRM, IDX, and marketing tools under one contract

Cons

Pricing is custom and opaque — a sales call is required before any numbers are shared
UI is noticeably dated compared to modern competitors like BoldTrail and Sierra Interactive
Platform architecture is built around brokerage-scale deployments; solo agents and small teams face a steep onboarding curve
Closed ecosystem with limited third-party integrations — replacing any single component typically means leaving the platform entirely

Follow Up Boss — Pros & Cons

Pros

Best-in-class email and SMS deliverability
Powerful action plans and automation builder
Deep integrations with 250+ lead sources
Strong accountability and team dashboards

Cons

Higher price point than entry-level CRMs
No native IDX website — bring your own
Reporting is solid but not as polished as enterprise tools