DealCheck vs Google Analytics 4

DealCheck logo
Investment property analysis covering rentals, BRRRR, flips, short-term rentals, multi-family, and wholesale deals — with branded reports and a free tier.
Free (Pro: $20/mo)
Google Analytics 4 logo
Google's free web analytics platform — measures sessions, lead-form conversions, and channel performance on every real estate website.
Free

DealCheck vs Google Analytics 4: feature comparison

FeatureDealCheckGoogle Analytics 4
Backlink Analysis✗✗
Competitor Analysis✗✗
Custom Dashboards / Reports✓✓
Free Tier Available✓✓
Heatmaps / Session Replay✗✗
Keyword / Rank Tracking✗✗
Technical SEO Audit✗✗
Website Traffic Analytics✗✓

DealCheck — Pros & Cons

Pros

  • Covers six deal types (rental, BRRRR, flip, Airbnb, multi-family, wholesale) in a single interface
  • Branded PDF and online reports shareable with lenders, partners, and clients
  • Free Starter tier includes offer calculator, comps, and owner lookup — no credit card required
  • Cross-platform: web, iOS, and Android sync on one account

Cons

  • Free plan caps saved properties at 15; Plus caps at 50 — active investors hit the $20/mo Pro paywall quickly
  • No MLS integration — data relies on public records and RentCast API; comp accuracy varies by market
  • US-only coverage; international properties get no data import, comps, or valuations
  • Homepage user-count and "#1 software" claims are self-reported; independent review coverage is sparse

Google Analytics 4 — Pros & Cons

Pros

  • Free forever
  • Native Google Ads integration for conversion tracking
  • Event-based model — flexible for custom metrics
  • Integrates with Search Console, Looker Studio, BigQuery

Cons

  • Steeper learning curve than Universal Analytics
  • Default reports often require customization
  • Sampling on high-traffic sites without BigQuery export
  • Event schema requires planning to be useful