Realty Software

Constant Contact vs Mailchimp

Constant Contact

Long-established email platform with strong real-estate template library and small-business support.

$12/mo (Lite)

Visit Constant Contact

The most widely-adopted email marketing platform for small businesses, including real estate agents — generous free tier and mature template library.

Free (paid from $13/mo)

Visit Mailchimp

Constant Contact vs Mailchimp: feature comparison

Feature	Constant Contact	Mailchimp
Drag-and-Drop Builder	✓	✓
Automation Workflows	✓	✓
Segmentation & Tagging	✓	✓
A/B Testing	✓	✓
Landing Pages / Forms	✓	✓
Template Library	✓	✓
CRM Integration	✓	✓
Free Tier Available	✗	✓

Constant Contact — Pros & Cons

Pros

Strong real-estate template library
Event and invitation tools
Phone support included
Widely recognized brand

Cons

Less modern automation than ActiveCampaign
Pricing by contact count adds up
UI feels dated in places

Mailchimp — Pros & Cons

Pros

Generous free tier
Deep template library
Mature automation workflows
Strong brand recognition

Cons

Free tier removed many features in 2023
Pricing tiers can jump quickly
Not real-estate-specific

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