Cloze vs LionDesk

Cloze is an AI-powered CRM built for real estate brokerages — it auto-syncs email, texts, and calls to build a complete relationship history without manual data entry.

$17/mo

Visit Cloze

LionDesk

LionDesk is a real estate CRM built for solo agents and small teams — delivering SMS/email drip campaigns, an AI text assistant called Tony, and built-in video messaging in one affordable platform.

$30/mo

Visit LionDesk

Cloze vs LionDesk: feature comparison

Feature	Cloze	LionDesk
AI Lead Nurture	✓	✓
IDX Website Integration	✗	✓
Lead Routing & Round-Robin	✓	✓
Mobile App (iOS + Android)	✓	✓
Open API / Webhooks	✓	✓
SMS / Email Drip Campaigns	✓	✓
Team & Brokerage Reporting	✓	✗
Transaction Management	✗	✓

Cloze — Pros & Cons

Pros

Auto-logs emails, texts, and calls with zero manual entry — relationship history stays current without agent discipline
Connects with 50+ tools out of the box including Gmail, Microsoft 365, DocuSign, and Slack
Serves individual agents ($17/mo) through to enterprise brokerages — Windermere, Sotheby's, and Compass are live customers
14-day free trial, no credit card required, cancel anytime — lowest-commitment entry point in the CRM category

Cons

No native IDX website — agents must pay separately for a site and wire it in via integration
Full AI features including lead capture, generative AI, and lead routing require the Platinum plan at $42/user/month
No built-in dialer or calling — requires a separate third-party integration for phone outreach
Concierge support (priority help and personalized training) costs an extra $20/user/month with a $500/month minimum — standard support is self-serve documentation

LionDesk — Pros & Cons

Pros

AI text assistant Tony auto-responds to new leads via SMS and email, initiating conversations without agent intervention
Built-in video messaging and video texts (100/month on Starter) let agents send personalized video emails without a third-party tool
Pre-built real estate drip campaigns included in all plans — agents can launch automated follow-up sequences same day they sign up
Transaction management pipeline included in the $30/mo Starter plan — no separate software needed for basic deal tracking

Cons

Customer support widely criticized as slow and unresponsive — GetApp reviewers rate support 3.6/5 with reported multi-day resolution times
Brokerage-level reporting is rudimentary — no team-wide production dashboards or lead-source ROI tracking available
Starter plan caps users at 500 texts and 2,000 emails per month — teams with high contact volume hit overage charges quickly
Key features like text-2-sell shortcodes and custom texting number require Pro+ ($49/mo); white-label email domain not available on entry tier

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