Cloze vs Follow Up Boss

Cloze is an AI-powered CRM built for real estate brokerages — it auto-syncs email, texts, and calls to build a complete relationship history without manual data entry.

$17/mo

Visit Cloze

Follow Up Boss

A leading real estate CRM trusted by top-producing teams for lead response speed, pipeline management, and agent accountability.

$69/user/mo

Visit Follow Up Boss

Cloze vs Follow Up Boss: feature comparison

Feature	Cloze	Follow Up Boss
AI Lead Nurture	✓	✓
IDX Website Integration	✗	✗
Lead Routing & Round-Robin	✓	✓
Mobile App (iOS + Android)	✓	✓
Open API / Webhooks	✓	✓
SMS / Email Drip Campaigns	✓	✓
Team & Brokerage Reporting	✓	✓
Transaction Management	✗	✗

Cloze — Pros & Cons

Pros

Auto-logs emails, texts, and calls with zero manual entry — relationship history stays current without agent discipline
Connects with 50+ tools out of the box including Gmail, Microsoft 365, DocuSign, and Slack
Serves individual agents ($17/mo) through to enterprise brokerages — Windermere, Sotheby's, and Compass are live customers
14-day free trial, no credit card required, cancel anytime — lowest-commitment entry point in the CRM category

Cons

No native IDX website — agents must pay separately for a site and wire it in via integration
Full AI features including lead capture, generative AI, and lead routing require the Platinum plan at $42/user/month
No built-in dialer or calling — requires a separate third-party integration for phone outreach
Concierge support (priority help and personalized training) costs an extra $20/user/month with a $500/month minimum — standard support is self-serve documentation

Follow Up Boss — Pros & Cons

Pros

Best-in-class email and SMS deliverability
Powerful action plans and automation builder
Deep integrations with 250+ lead sources
Strong accountability and team dashboards

Cons

Higher price point than entry-level CRMs
No native IDX website — bring your own
Reporting is solid but not as polished as enterprise tools

See all Real Estate CRMs →