Cloud CMA vs PropertyShark

The most widely-used CMA platform in North American real estate, owned by Lone Wolf and included with many MLS memberships.

$24.95/mo (MLS-bundled free)

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PropertyShark

PropertyShark is a property intelligence platform delivering 180+ data points per property — ownership history, liens, pre-foreclosure status, zoning, and comps — built for investors and professionals who research before they act.

$59.95/mo

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Cloud CMA vs PropertyShark: feature comparison

Feature	Cloud CMA	PropertyShark
Automated AVM	✓	✓
Interactive Presentation	✓	✗
Market Reports	✓	✓
MLS Integration	✓	✗
Client-Facing Portal	✓	✗
Branded Exports	✓	✗
Mobile Access	✓	✓
Free via MLS / NAR	✓	✗

Cloud CMA — Pros & Cons

Pros

Industry-standard CMA presentations
Often free via MLS
Polished client-facing output
Integrates with Cloud Streams and HomeBeat

Cons

Limited customization on free MLS tier
UI can feel dated vs newer entrants
Owned by Lone Wolf — ecosystem lock-in

PropertyShark — Pros & Cons

Pros

Best-in-class NYC property data with 180+ data points including air rights, zoning, and FAR calculations
LLC/entity owner penetration at Platinum tier helps investors reach real decision-makers behind shell companies
Pre-foreclosure and foreclosure pipeline sourced from public records across 1,200+ counties nationwide
One free full property report available without a credit card to evaluate data quality before subscribing

Cons

Geographic depth heavily skewed toward New York — residential coverage outside the Northeast is inconsistent and patchy
No client-facing presentation layer: raw data tables, not polished CMA reports for buyer or seller meetings
Platinum tier required for LLC owner lookup pushes the monthly cost to $169.95 — steep for occasional investors
No MLS integration — all data is sourced from public records, which can lag live listing activity by days or weeks

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