Lofty vs Delta Media Group

An all-in-one real estate CRM, IDX website, and marketing platform (formerly Chime, rebranded by Inside Real Estate).

$499/mo (team plan)

Delta Media Group delivers the DeltaNET all-in-one platform — custom-branded real estate websites bundled with CRM, IDX, marketing automation, and lead management for independent brokerages and enterprise teams.

Custom (brokerage)

Visit Delta Media Group

Lofty vs Delta Media Group: feature comparison

Feature	Lofty	Delta Media Group
IDX Website Integration	✓	—
Lead Routing & Round-Robin	✓	—
SMS / Email Drip Campaigns	✓	—
AI Lead Nurture	✓	—
Transaction Management	✓	—
Team & Brokerage Reporting	✓	—
Mobile App (iOS + Android)	✓	—
Open API / Webhooks	✓	—
Bespoke Custom Design	—	✗
Content & Blog Management	—	✓
CRM Integration	—	✓
Hosting Included	—	✓
IDX / MLS Integration	—	✓
Lead Capture & Landing Pages	—	✓
Ongoing Support / Retainer	—	✓
SEO-Focused Build	—	✓

Lofty — Pros & Cons

Pros

Bundles CRM, IDX website, and marketing in one platform
Built-in AI assistant for lead nurture
Strong team and brokerage-level features
Single vendor to manage and bill

Cons

Team pricing can be steep for solo agents
Mobile app lags the web experience
Site design flexibility is limited to Chime templates

Delta Media Group — Pros & Cons

Pros

Family-owned since 1994 with no VC pressure or sudden pricing pivots
Built-in DeltaNET CRM includes automated drip campaigns, task management, and MLS alert triggers
Properties in Motion auto-generates branded listing videos without additional software
Single-vendor pricing covers website, CRM, IDX, and marketing tools under one contract

Cons

Pricing is custom and opaque — a sales call is required before any numbers are shared
UI is noticeably dated compared to modern competitors like BoldTrail and Sierra Interactive
Platform architecture is built around brokerage-scale deployments; solo agents and small teams face a steep onboarding curve
Closed ecosystem with limited third-party integrations — replacing any single component typically means leaving the platform entirely