Lofty vs Cloze

An all-in-one real estate CRM, IDX website, and marketing platform (formerly Chime, rebranded by Inside Real Estate).

$499/mo (team plan)

Cloze is an AI-powered CRM built for real estate brokerages — it auto-syncs email, texts, and calls to build a complete relationship history without manual data entry.

$17/mo

Visit Cloze

Lofty vs Cloze: feature comparison

Feature	Lofty	Cloze
IDX Website Integration	✓	✗
Lead Routing & Round-Robin	✓	✓
SMS / Email Drip Campaigns	✓	✓
AI Lead Nurture	✓	✓
Transaction Management	✓	✗
Team & Brokerage Reporting	✓	✓
Mobile App (iOS + Android)	✓	✓
Open API / Webhooks	✓	✓

Lofty — Pros & Cons

Pros

Bundles CRM, IDX website, and marketing in one platform
Built-in AI assistant for lead nurture
Strong team and brokerage-level features
Single vendor to manage and bill

Cons

Team pricing can be steep for solo agents
Mobile app lags the web experience
Site design flexibility is limited to Chime templates

Cloze — Pros & Cons

Pros

Auto-logs emails, texts, and calls with zero manual entry — relationship history stays current without agent discipline
Connects with 50+ tools out of the box including Gmail, Microsoft 365, DocuSign, and Slack
Serves individual agents ($17/mo) through to enterprise brokerages — Windermere, Sotheby's, and Compass are live customers
14-day free trial, no credit card required, cancel anytime — lowest-commitment entry point in the CRM category

Cons

No native IDX website — agents must pay separately for a site and wire it in via integration
Full AI features including lead capture, generative AI, and lead routing require the Platinum plan at $42/user/month
No built-in dialer or calling — requires a separate third-party integration for phone outreach
Concierge support (priority help and personalized training) costs an extra $20/user/month with a $500/month minimum — standard support is self-serve documentation

See all Real Estate CRMs →