BrokerKit vs IXACT Contact

BrokerKit is a recruiting CRM and agent onboarding platform built exclusively for real estate brokers and owners — tracking prospects, automating follow-up campaigns, and managing retention from a single dashboard.

$199/mo

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IXACT Contact

IXACT Contact is a real estate CRM built around automated relationship marketing — a done-for-you monthly e-newsletter, anniversary keep-in-touch reminders, and email drip campaigns help solo agents stay top-of-mind with past clients. IDX-enabled agent websites are available as a paid add-on.

$55/mo

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BrokerKit vs IXACT Contact: feature comparison

Feature	BrokerKit	IXACT Contact
AI Lead Nurture	✓	✗
IDX Website Integration	✗	✓
Lead Routing & Round-Robin	✗	✗
Mobile App (iOS + Android)	✗	✓
Open API / Webhooks	✗	✗
SMS / Email Drip Campaigns	✓	✓
Team & Brokerage Reporting	✓	✗
Transaction Management	✗	✗

BrokerKit — Pros & Cons

Pros

Purpose-built for brokerage agent recruiting with production-data imports from BrokerMetrics and MarketView
Automated SMS, email, and video-email drip campaigns with AI-drafted message suggestions
Real-time market-move alerts when tracked agents change brokerages or increase production
Retention module tracks current agents by milestones, anniversaries, and production dips

Cons

Pricing starts at $199/mo with a one-time setup fee equal to the first month — steep for small brokerages adding just a few agents per year
No IDX, consumer-facing websites, or agent-client pipeline features — purely internal brokerage tooling with significant scope limitations
Bulk text-to-recruiting-leads requires triggering a campaign rather than a direct mass-send, a workflow that frustrates some users
Non-auto-refreshing data and occasional slowdowns reported by users during high-volume prospecting

IXACT Contact — Pros & Cons

Pros

Done-for-you monthly e-newsletter included at no extra cost, reducing ongoing effort for past-client marketing
Keep-in-touch calendar with anniversary, birthday, and milestone reminders makes consistent follow-up systematic
No long-term contract required — monthly plans start at $55 with a free trial available
Well-rated mobile app makes contact management and field-based call logging practical for active agents

Cons

API and Zapier integrations are limited, creating manual data-entry headaches when routing leads from Zillow or Realtor.com portals
Desktop interface is dated compared to modern competitors like Follow Up Boss or Lofty — no visual pipeline view or drag-and-drop workflow builder
Customer support has shifted largely to email-only, with multiple users citing slow or unresponsive assistance on technical issues
No document management or transaction tools built in, requiring a separate product like dotloop or Skyslope for the full agent workflow

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