BrokerBay vs Tenant Turner

BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.

$8/listing/mo (direct brokerage)

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Tenant Turner

Rental-specific leasing automation platform that combines listing syndication, prospect pre-qualification, and self-showing via smart lockboxes — cutting vacancy days without adding staff.

$42.50/mo

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BrokerBay vs Tenant Turner: feature comparison

Feature	BrokerBay	Tenant Turner
Agent-to-Agent Messaging	✓	✗
Brokerage Analytics	✓	✗
Feedback Collection	✓	✓
Lockbox Integration	✓	✓
MLS Integration	✓	✗
Mobile App	✓	✓
Online Scheduling	✓	✓
Self-Tour Support	✗	✓

BrokerBay — Pros & Cons

Pros

Native integration with both Supra and SentriLock lockboxes covers the two dominant lockbox ecosystems without third-party bridges
Brokerage analytics dashboard tracks showing volume, feedback rates, and listing performance down to office and team level
Included in core MLS service at participating boards — agents pay nothing out of pocket for base scheduling features
Hierarchical permissioning (franchise → regional → brokerage → office → team → agent) suits complex multi-tier organizations

Cons

Direct brokerage pricing of $8 per active listing per month scales steeply for high-inventory offices not on an MLS-sponsored plan
Platform availability is entirely MLS- or brokerage-dependent — agents in non-partner markets have no self-serve path to adoption
Feedback submissions cannot include photos, leaving a gap when buyers want to document property conditions during showings
Offer management is absent from the showing workflow, requiring agents to context-switch to a separate tool for offers

Tenant Turner — Pros & Cons

Pros

Pre-qualification filtering reduces no-shows by up to 75% before a single tour is booked
Syndicates vacancies to 20+ rental portals — including Zillow — in one step
Self-showing with smart lockbox integration enables 24/7 tours without staff present
Native integrations with AppFolio, Buildium, and Rent Manager automate vacancy sync

Cons

Strictly for rental properties — no utility for agents showing homes for sale or commercial space
Per-listing pricing ($42.50/mo) is expensive for small landlords with only one or two vacancies at a time
Smart lockbox hardware requires an additional one-time purchase ($64–$85) plus ongoing monthly device fees
No agent-to-agent messaging or MLS connectivity, limiting value in traditional brokerage workflows

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