BrokerBay vs Supra eKEY

BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.

$8/listing/mo (direct brokerage)

Visit BrokerBay

Supra eKEY

The industry-standard Bluetooth lockbox system (owned by ICE) — required in most US MLS markets for listing access.

~$17/mo (MLS dues)

Visit Supra eKEY

BrokerBay vs Supra eKEY: feature comparison

Feature	BrokerBay	Supra eKEY
Agent-to-Agent Messaging	✓	✗
Brokerage Analytics	✓	✓
Feedback Collection	✓	✗
Lockbox Integration	✓	✓
MLS Integration	✓	✓
Mobile App	✓	✓
Online Scheduling	✓	✗
Self-Tour Support	✗	✗

BrokerBay — Pros & Cons

Pros

Native integration with both Supra and SentriLock lockboxes covers the two dominant lockbox ecosystems without third-party bridges
Brokerage analytics dashboard tracks showing volume, feedback rates, and listing performance down to office and team level
Included in core MLS service at participating boards — agents pay nothing out of pocket for base scheduling features
Hierarchical permissioning (franchise → regional → brokerage → office → team → agent) suits complex multi-tier organizations

Cons

Direct brokerage pricing of $8 per active listing per month scales steeply for high-inventory offices not on an MLS-sponsored plan
Platform availability is entirely MLS- or brokerage-dependent — agents in non-partner markets have no self-serve path to adoption
Feedback submissions cannot include photos, leaving a gap when buyers want to document property conditions during showings
Offer management is absent from the showing workflow, requiring agents to context-switch to a separate tool for offers

Supra eKEY — Pros & Cons

Pros

Industry-standard access system
Bluetooth iBoxBT is fast and reliable
Showing activity feeds into ShowingTime
Integrated with most regional MLSs

Cons

Required hardware purchase for listings
Regional lock-in — Supra or SentriLock depending on MLS
Subscription via MLS, not directly

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