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BrokerBay vs Showdigs

BrokerBay logo
BrokerBay
BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.
$8/listing/mo (direct brokerage)
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Showdigs logo
Showdigs
On-demand showing agents for rental properties — pairs self-scheduling with optional in-person agent coverage when tenants prefer it.
Custom (per showing)
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BrokerBay vs Showdigs: feature comparison

FeatureBrokerBayShowdigs
Agent-to-Agent Messaging✓✗
Brokerage Analytics✓✓
Feedback Collection✓✓
Lockbox Integration✓✓
MLS Integration✓✗
Mobile App✓✓
Online Scheduling✓✓
Self-Tour Support✗✓

BrokerBay — Pros & Cons

Pros

  • Native integration with both Supra and SentriLock lockboxes covers the two dominant lockbox ecosystems without third-party bridges
  • Brokerage analytics dashboard tracks showing volume, feedback rates, and listing performance down to office and team level
  • Included in core MLS service at participating boards — agents pay nothing out of pocket for base scheduling features
  • Hierarchical permissioning (franchise → regional → brokerage → office → team → agent) suits complex multi-tier organizations

Cons

  • Direct brokerage pricing of $8 per active listing per month scales steeply for high-inventory offices not on an MLS-sponsored plan
  • Platform availability is entirely MLS- or brokerage-dependent — agents in non-partner markets have no self-serve path to adoption
  • Feedback submissions cannot include photos, leaving a gap when buyers want to document property conditions during showings
  • Offer management is absent from the showing workflow, requiring agents to context-switch to a separate tool for offers

Showdigs — Pros & Cons

Pros

  • Hybrid self-tour + on-demand agent model
  • No staffing overhead for property managers
  • Fraud prevention layer
  • Integrates with major PM platforms

Cons

  • Agent network coverage varies by market
  • Per-showing pricing adds up at volume
  • Rentals only
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