BrokerBay vs Showami

BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.

$8/listing/mo (direct brokerage)

Visit BrokerBay

Showami

On-demand marketplace that dispatches a licensed local agent to show properties or host open houses — paid per job with no monthly subscription.

From $45/showing

Visit Showami

BrokerBay vs Showami: feature comparison

Feature	BrokerBay	Showami
Agent-to-Agent Messaging	✓	✓
Brokerage Analytics	✓	✓
Feedback Collection	✓	✗
Lockbox Integration	✓	✗
MLS Integration	✓	✗
Mobile App	✓	✓
Online Scheduling	✓	✓
Self-Tour Support	✗	✗

BrokerBay — Pros & Cons

Pros

Native integration with both Supra and SentriLock lockboxes covers the two dominant lockbox ecosystems without third-party bridges
Brokerage analytics dashboard tracks showing volume, feedback rates, and listing performance down to office and team level
Included in core MLS service at participating boards — agents pay nothing out of pocket for base scheduling features
Hierarchical permissioning (franchise → regional → brokerage → office → team → agent) suits complex multi-tier organizations

Cons

Direct brokerage pricing of $8 per active listing per month scales steeply for high-inventory offices not on an MLS-sponsored plan
Platform availability is entirely MLS- or brokerage-dependent — agents in non-partner markets have no self-serve path to adoption
Feedback submissions cannot include photos, leaving a gap when buyers want to document property conditions during showings
Offer management is absent from the showing workflow, requiring agents to context-switch to a separate tool for offers

Showami — Pros & Cons

Pros

Pay-per-job pricing with no monthly subscription — agents pay only when they need coverage
Showings typically accepted in under 3 minutes in well-covered urban markets
Brokerage dashboard provides team analytics and centralized showing coordination
Mobile app on iOS and Android lets agents post requests and accept jobs on the go

Cons

Coverage is unreliable in rural and smaller markets — showings frequently go unaccepted
No MLS, lockbox software, or CRM integration requires manual coordination outside the app
Customer support ends at 8 p.m. Eastern, leaving West Coast teams without help during prime evening showing hours
Quality of dispatched agents varies with no standardized training — listing agents have limited visibility into how their property is presented

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