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BrokerBay vs SentriLock

BrokerBay logo
BrokerBay
BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.
$8/listing/mo (direct brokerage)
Visit BrokerBay
SentriLock logo
SentriLock
The second major Bluetooth lockbox standard in US real estate — officially endorsed by NAR and used in many state/regional MLSs.
~$14/mo (MLS dues)
Visit SentriLock

BrokerBay vs SentriLock: feature comparison

FeatureBrokerBaySentriLock
Agent-to-Agent Messaging✓✗
Brokerage Analytics✓✓
Feedback Collection✓✗
Lockbox Integration✓✓
MLS Integration✓✓
Mobile App✓✓
Online Scheduling✓✗
Self-Tour Support✗✗

BrokerBay — Pros & Cons

Pros

  • Native integration with both Supra and SentriLock lockboxes covers the two dominant lockbox ecosystems without third-party bridges
  • Brokerage analytics dashboard tracks showing volume, feedback rates, and listing performance down to office and team level
  • Included in core MLS service at participating boards — agents pay nothing out of pocket for base scheduling features
  • Hierarchical permissioning (franchise → regional → brokerage → office → team → agent) suits complex multi-tier organizations

Cons

  • Direct brokerage pricing of $8 per active listing per month scales steeply for high-inventory offices not on an MLS-sponsored plan
  • Platform availability is entirely MLS- or brokerage-dependent — agents in non-partner markets have no self-serve path to adoption
  • Feedback submissions cannot include photos, leaving a gap when buyers want to document property conditions during showings
  • Offer management is absent from the showing workflow, requiring agents to context-switch to a separate tool for offers

SentriLock — Pros & Cons

Pros

  • Official NAR-endorsed lockbox system
  • Bluetooth access via SentriKey app
  • Showing activity data
  • Wide MLS coverage in many regions

Cons

  • Not a choice — determined by your MLS
  • Hardware purchase required
  • Less widely deployed than Supra in some markets
See all Showing Management →