BrokerBay vs NterNow

BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.

$8/listing/mo (direct brokerage)

Visit BrokerBay

NterNow

NterNow powers self-guided home tours — buyers book and access vacant properties on-demand via secure, single-use codes on smart locks, no agent required. Backed by Allegion (Schlage's parent), it adds government ID verification and visitor analytics to every unaccompanied showing.

Custom (demo required)

Visit NterNow

BrokerBay vs NterNow: feature comparison

Feature	BrokerBay	NterNow
Agent-to-Agent Messaging	✓	✗
Brokerage Analytics	✓	✓
Feedback Collection	✓	✗
Lockbox Integration	✓	✓
MLS Integration	✓	✗
Mobile App	✓	✓
Online Scheduling	✓	✓
Self-Tour Support	✗	✓

BrokerBay — Pros & Cons

Pros

Native integration with both Supra and SentriLock lockboxes covers the two dominant lockbox ecosystems without third-party bridges
Brokerage analytics dashboard tracks showing volume, feedback rates, and listing performance down to office and team level
Included in core MLS service at participating boards — agents pay nothing out of pocket for base scheduling features
Hierarchical permissioning (franchise → regional → brokerage → office → team → agent) suits complex multi-tier organizations

Cons

Direct brokerage pricing of $8 per active listing per month scales steeply for high-inventory offices not on an MLS-sponsored plan
Platform availability is entirely MLS- or brokerage-dependent — agents in non-partner markets have no self-serve path to adoption
Feedback submissions cannot include photos, leaving a gap when buyers want to document property conditions during showings
Offer management is absent from the showing workflow, requiring agents to context-switch to a separate tool for offers

NterNow — Pros & Cons

Pros

On-demand access captures buyer leads 24/7, including evenings and weekends when agents are unavailable
Government ID verification and single-use access codes protect sellers' properties during unaccompanied tours
Visitor behavior analytics (time on property, room dwell data) give sales teams insight no traditional showing scheduler provides
Allegion/Schlage ownership ensures deep hardware integration and long-term platform stability

Cons

No public pricing — enterprise demo required, making cost comparison difficult for small teams or individual agents
No MLS integration; each listing must be manually configured, adding admin overhead for resale-focused brokerages
Requires compatible smart-lock hardware (Schlage, Yale) or Alarm.com already installed — retrofit cost falls on seller or brokerage
No structured post-tour feedback collection; competing platforms like ShowingTime and BrokerBay include built-in buyer feedback workflows

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