Brivity vs Elm Street Technology

An all-in-one platform from the Ben Kinney Companies — CRM, IDX site, transaction management, and Brivity Valuations in one subscription.

$99+/user/mo

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Elm Street Technology

Elm Street Technology bundles IDX Broker, IXACT Contact, OutboundEngine, and Aiva — a 24/7 human-assisted lead response service — into a single vendor relationship, giving brokerages IDX search, CRM, email marketing automation, and rapid lead follow-up under one contract.

Custom (demo required)

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Brivity vs Elm Street Technology: feature comparison

Feature	Brivity	Elm Street Technology
CRM Included	✓	✓
IDX Website Included	✓	✓
Marketing Automation	✓	✓
AI Lead Nurture	✓	✓
Transaction Management	✓	✗
Team & Brokerage Reporting	✓	✓
Mobile App (iOS + Android)	✓	✓
Native Integrations / API	✓	✓

Brivity — Pros & Cons

Pros

Opinionated all-in-one tuned for teams
Brivity Valuations generates seller leads
Integrated TM reduces external vendors
Team accountability features

Cons

Per-user pricing adds up for larger teams
Opinionated workflows can clash with existing ones
Smaller ecosystem than CINC or BoldTrail
Support response times vary

Elm Street Technology — Pros & Cons

Pros

Bundles IDX Broker, IXACT Contact, OutboundEngine, and Aiva under a single contract and support team — eliminates multi-vendor finger-pointing
Aiva delivers a 1-minute guaranteed lead response 24/7 using a human-plus-technology model, not just drip sequences
VoicePad adds an inbound telephone marketing channel — a differentiator absent from most competing all-in-one platforms
Fanatical support model includes structured onboarding and ongoing coaching, reducing the time-to-value curve for new teams

Cons

Pricing is not disclosed publicly — a sales demo is required before any budget comparison is possible
All four sub-brands (IDX Broker, IXACT Contact, OutboundEngine, Aiva) are sold separately as standalone products, making the all-in-one value proposition difficult to evaluate
No native transaction management — teams must pay for a separate Skyslope, dotloop, or Paperless Pipeline subscription
Platform cohesion is uneven: four acquired sub-brands with different UX conventions means agents context-switch between interfaces rather than using a purpose-built unified experience

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