Realty Software

Brevo vs Mailchimp

Email + SMS + chat platform (formerly Sendinblue) with unlimited contacts on the free tier — billed by emails sent, not list size.

Free (paid from $9/mo)

The most widely-adopted email marketing platform for small businesses, including real estate agents — generous free tier and mature template library.

Free (paid from $13/mo)

Visit Mailchimp

Brevo vs Mailchimp: feature comparison

Feature	Brevo	Mailchimp
Drag-and-Drop Builder	✓	✓
Automation Workflows	✓	✓
Segmentation & Tagging	✓	✓
A/B Testing	✓	✓
Landing Pages / Forms	✓	✓
Template Library	✓	✓
CRM Integration	✓	✓
Free Tier Available	✓	✓

Brevo — Pros & Cons

Pros

Unlimited contacts on free tier
Pricing by emails sent, not contacts
SMS + transactional email included
Solid automation builder

Cons

300/day cap on free tier
UI less polished than Mailchimp
Not real-estate-specific

Mailchimp — Pros & Cons

Pros

Generous free tier
Deep template library
Mature automation workflows
Strong brand recognition

Cons

Free tier removed many features in 2023
Pricing tiers can jump quickly
Not real-estate-specific

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