Brevo vs Keap

Email + SMS + chat platform (formerly Sendinblue) with unlimited contacts on the free tier — billed by emails sent, not list size.

Free (paid from $9/mo)

Visit Brevo

Keap

Keap (formerly Infusionsoft) is a CRM-and-email automation platform built around visual workflow builders and granular contact tagging — powerful for real estate teams ready to invest in setup, but priced beyond casual senders.

$299/mo

Visit Keap

Brevo vs Keap: feature comparison

Feature	Brevo	Keap
Drag-and-Drop Builder	✓	✓
Automation Workflows	✓	✓
Segmentation & Tagging	✓	✓
A/B Testing	✓	✓
Landing Pages / Forms	✓	✓
Template Library	✓	✓
CRM Integration	✓	✓
Free Tier Available	✓	✗

Brevo — Pros & Cons

Pros

Unlimited contacts on free tier
Pricing by emails sent, not contacts
SMS + transactional email included
Solid automation builder

Cons

300/day cap on free tier
UI less polished than Mailchimp
Not real-estate-specific

Keap — Pros & Cons

Pros

Visual automation builder handles complex multi-step nurture sequences without code
Built-in CRM eliminates the need for a separate contact management tool
Granular contact tagging enables hyper-targeted segmentation and follow-up campaigns
Proven platform with 20+ years of real-world use under the Infusionsoft name

Cons

Starts at $299/month with no free tier — most expensive option in this category by a wide margin
Steep learning curve; interface is routinely rated non-intuitive compared to Mailchimp or Brevo
Mandatory implementation/onboarding services add significant upfront cost before full access
Acquired by Thryv Inc. in 2023 — product roadmap and support quality under new ownership are less predictable

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