Brevo vs IXACT Contact

Brevo logo
Email + SMS + chat platform (formerly Sendinblue) with unlimited contacts on the free tier — billed by emails sent, not list size.
Free (paid from $9/mo)
IXACT Contact logo
IXACT Contact is a real estate CRM built around automated relationship marketing — a done-for-you monthly e-newsletter, anniversary keep-in-touch reminders, and email drip campaigns help solo agents stay top-of-mind with past clients. IDX-enabled agent websites are available as a paid add-on.
$55/mo

Brevo vs IXACT Contact: feature comparison

FeatureBrevoIXACT Contact
Drag-and-Drop Builder
Automation Workflows
Segmentation & Tagging
A/B Testing
Landing Pages / Forms
Template Library
CRM Integration
Free Tier Available
AI Lead Nurture
IDX Website Integration
Lead Routing & Round-Robin
Mobile App (iOS + Android)
Open API / Webhooks
SMS / Email Drip Campaigns
Team & Brokerage Reporting
Transaction Management

Brevo — Pros & Cons

Pros

  • Unlimited contacts on free tier
  • Pricing by emails sent, not contacts
  • SMS + transactional email included
  • Solid automation builder

Cons

  • 300/day cap on free tier
  • UI less polished than Mailchimp
  • Not real-estate-specific

IXACT Contact — Pros & Cons

Pros

  • Done-for-you monthly e-newsletter included at no extra cost, reducing ongoing effort for past-client marketing
  • Keep-in-touch calendar with anniversary, birthday, and milestone reminders makes consistent follow-up systematic
  • No long-term contract required — monthly plans start at $55 with a free trial available
  • Well-rated mobile app makes contact management and field-based call logging practical for active agents

Cons

  • API and Zapier integrations are limited, creating manual data-entry headaches when routing leads from Zillow or Realtor.com portals
  • Desktop interface is dated compared to modern competitors like Follow Up Boss or Lofty — no visual pipeline view or drag-and-drop workflow builder
  • Customer support has shifted largely to email-only, with multiple users citing slow or unresponsive assistance on technical issues
  • No document management or transaction tools built in, requiring a separate product like dotloop or Skyslope for the full agent workflow