Back At You vs Elm Street Technology

Back At You is an all-in-one real estate operating system combining AI-powered IDX websites, automated social media marketing, CRM, and commission management — designed for independent agents and brokerages.

$63/mo (agents)

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Elm Street Technology

Elm Street Technology bundles IDX Broker, IXACT Contact, OutboundEngine, and Aiva — a 24/7 human-assisted lead response service — into a single vendor relationship, giving brokerages IDX search, CRM, email marketing automation, and rapid lead follow-up under one contract.

Custom (demo required)

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Back At You vs Elm Street Technology: feature comparison

Feature	Back At You	Elm Street Technology
AI Lead Nurture	✓	✓
CRM Included	✓	✓
IDX Website Included	✓	✓
Marketing Automation	✓	✓
Mobile App (iOS + Android)	✗	✓
Native Integrations / API	✓	✓
Team & Brokerage Reporting	✓	✓
Transaction Management	✓	✗

Back At You — Pros & Cons

Pros

Automated social posting and listing marketing runs without manual input
AI-powered IDX website with natural-language MLS search included at every tier
Built-in commission splits and paperless transaction compliance eliminate separate back-office software
Single platform covers websites, social, CRM, and financial — no stitching separate tools together

Cons

No confirmed mobile app, limiting on-the-go lead management for agents in the field
CRM depth is modest compared to dedicated tools like Follow Up Boss — pipeline stages are basic
Brokerage and team pricing is not publicly disclosed; requires a demo call to get a quote
Predictive lead generation and dialer workflows are absent — not suited for ISA-heavy or high-volume outbound teams

Elm Street Technology — Pros & Cons

Pros

Bundles IDX Broker, IXACT Contact, OutboundEngine, and Aiva under a single contract and support team — eliminates multi-vendor finger-pointing
Aiva delivers a 1-minute guaranteed lead response 24/7 using a human-plus-technology model, not just drip sequences
VoicePad adds an inbound telephone marketing channel — a differentiator absent from most competing all-in-one platforms
Fanatical support model includes structured onboarding and ongoing coaching, reducing the time-to-value curve for new teams

Cons

Pricing is not disclosed publicly — a sales demo is required before any budget comparison is possible
All four sub-brands (IDX Broker, IXACT Contact, OutboundEngine, Aiva) are sold separately as standalone products, making the all-in-one value proposition difficult to evaluate
No native transaction management — teams must pay for a separate Skyslope, dotloop, or Paperless Pipeline subscription
Platform cohesion is uneven: four acquired sub-brands with different UX conventions means agents context-switch between interfaces rather than using a purpose-built unified experience

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