Realty Software

Ahrefs vs Semrush

Semrush's main competitor — known for the largest backlink index in the industry and strong keyword research across 200+ countries.

$129/mo (Lite)

A comprehensive SEO and competitive research platform — keyword research, site audits, competitor analysis, and content gap reporting.

$140/mo (Pro)

Ahrefs vs Semrush: feature comparison

Feature	Ahrefs	Semrush
Website Traffic Analytics	✓	✓
Keyword / Rank Tracking	✓	✓
Backlink Analysis	✓	✓
Technical SEO Audit	✓	✓
Competitor Analysis	✓	✓
Heatmaps / Session Replay	✗	✗
Custom Dashboards / Reports	✓	✓
Free Tier Available	✗	✓

Ahrefs — Pros & Cons

Pros

Largest backlink index in the industry
Strong keyword research across 200+ countries
Excellent competitor analysis
Site audit and content gap reporting

Cons

Expensive for casual users
Lite tier caps projects and historical data
Additional user seats cost extra
Overlaps heavily with Semrush — pick one

Semrush — Pros & Cons

Pros

Industry-standard all-in-one SEO platform
Massive keyword database
Deep competitor research features
Site audit catches technical issues

Cons

Expensive for casual users
Pro tier limits historical data
Learning curve across many modules
User seats priced separately

See all Analytics & Reporting →