Ahrefs vs Moz
Semrush's main competitor — known for the largest backlink index in the industry and strong keyword research across 200+ countries.
$129/mo (Lite)
Ahrefs vs Moz: feature comparison
| Feature | Ahrefs | Moz |
|---|---|---|
| Website Traffic Analytics | ✓ | ✗ |
| Keyword / Rank Tracking | ✓ | ✓ |
| Backlink Analysis | ✓ | ✓ |
| Technical SEO Audit | ✓ | ✓ |
| Competitor Analysis | ✓ | ✓ |
| Heatmaps / Session Replay | ✗ | ✗ |
| Custom Dashboards / Reports | ✓ | ✓ |
| Free Tier Available | ✗ | ✓ |
Ahrefs — Pros & Cons
Pros
- ✓Largest backlink index in the industry
- ✓Strong keyword research across 200+ countries
- ✓Excellent competitor analysis
- ✓Site audit and content gap reporting
Cons
- ✗Expensive for casual users
- ✗Lite tier caps projects and historical data
- ✗Additional user seats cost extra
- ✗Overlaps heavily with Semrush — pick one
Moz — Pros & Cons
Pros
- ✓Lower entry price than Semrush / Ahrefs
- ✓Domain Authority metric widely referenced
- ✓Solid keyword research and rank tracking
- ✓Community and educational resources
Cons
- ✗Feature depth lags Semrush / Ahrefs
- ✗Backlink index smaller than Ahrefs
- ✗Keyword difficulty data less reliable than competitors
- ✗Fewer integrations with modern AI tools
Realty Software