Ahrefs vs Moz

Ahrefs logo
Semrush's main competitor — known for the largest backlink index in the industry and strong keyword research across 200+ countries.
$129/mo (Lite)
Moz logo
A long-established SEO platform with the Moz Domain Authority metric — keyword tracking, link analysis, and site audits for real estate SEO.
$99/mo (Standard)

Ahrefs vs Moz: feature comparison

FeatureAhrefsMoz
Website Traffic Analytics
Keyword / Rank Tracking
Backlink Analysis
Technical SEO Audit
Competitor Analysis
Heatmaps / Session Replay
Custom Dashboards / Reports
Free Tier Available

Ahrefs — Pros & Cons

Pros

  • Largest backlink index in the industry
  • Strong keyword research across 200+ countries
  • Excellent competitor analysis
  • Site audit and content gap reporting

Cons

  • Expensive for casual users
  • Lite tier caps projects and historical data
  • Additional user seats cost extra
  • Overlaps heavily with Semrush — pick one

Moz — Pros & Cons

Pros

  • Lower entry price than Semrush / Ahrefs
  • Domain Authority metric widely referenced
  • Solid keyword research and rank tracking
  • Community and educational resources

Cons

  • Feature depth lags Semrush / Ahrefs
  • Backlink index smaller than Ahrefs
  • Keyword difficulty data less reliable than competitors
  • Fewer integrations with modern AI tools