Realty Software

Zillow Premier Agent vs Zurple

Zillow Premier Agent

Zillow's flagship paid-lead program — buyer and seller leads captured on Zillow listing pages and distributed to participating agents.

Custom (by ZIP code)

Visit Zillow Premier Agent

An integrated lead generation + CRM platform with Facebook ad management, built for agents who want a single vendor for ads and follow-up.

$299/mo + ad spend

Zillow Premier Agent vs Zurple: feature comparison

Feature	Zillow Premier Agent	Zurple
Buyer Leads	✓	✓
Seller / Listing Leads	✓	✓
Geographic Targeting	✓	✓
CRM Integration	✓	✓
Exclusive Leads	✗	✓
Dialer / Power Dialer	✗	✗
Lead Filter / Quality Scoring	✓	✗
Marketing Automation	✓	✓

Zillow Premier Agent — Pros & Cons

Pros

Highest-traffic lead source in US real estate
Strong inbound buyer volume
Flex tier available with pay-at-close model
Native CRM (Premier Agent CRM) included

Cons

Leads are non-exclusive — shared with 2-3 other agents
Costs vary dramatically by market
Speed-to-lead required to convert
Lead quality varies — many early-funnel

Zurple — Pros & Cons

Pros

Managed ads + built-in CRM for a single price
More accessible entry point than Ylopo
Automated nurture campaigns out of the box
No Facebook Ads expertise required on your end

Cons

Lead quality is market-dependent
Built-in CRM less flexible than Follow Up Boss
Limited lead quality scoring / filtering

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