Realty Software

Sierra Interactive vs Union Street Media

Sierra Interactive

A performance-focused real estate platform with custom-design services — sites are SEO-optimized and CRM-integrated out of the box.

$500+/mo

Visit Sierra Interactive

Union Street Media

A full-service real estate web agency building custom IDX-integrated websites for brokerages and high-end teams since 1999.

Custom (project-based)

Visit Union Street Media

Sierra Interactive vs Union Street Media: feature comparison

Feature	Sierra Interactive	Union Street Media
Bespoke Custom Design	✓	✓
IDX / MLS Integration	✓	✓
CRM Integration	✓	✓
SEO-Focused Build	✓	✓
Lead Capture & Landing Pages	✓	✓
Ongoing Support / Retainer	✓	✓
Hosting Included	✓	✓
Content & Blog Management	✓	✓

Sierra Interactive — Pros & Cons

Pros

SEO and PPC-optimized out of the box
Integrated CRM with automation
Performance-focused custom design available
Strong track record with paid-traffic teams

Cons

Platform-constrained — less design flexibility than pure-custom
Higher entry price than DIY platforms
Long annual contracts
Steeper learning curve than template builders

Union Street Media — Pros & Cons

Pros

25+ years of real estate web experience
Bespoke design and development
Integrates with most major IDX providers
Ongoing retainer support available

Cons

Project pricing starts in five figures
Timeline measured in months, not days
Requires clear brief and internal stakeholders
Not a fit for solo agents

See all Custom Development for Real Estate →