ShowingHero vs Supra eKEY
An independent showing-scheduling alternative to ShowingTime, popular with brokerages wanting a non-Zillow-owned option.
$15/agent/mo
The industry-standard Bluetooth lockbox system (owned by ICE) — required in most US MLS markets for listing access.
~$17/mo (MLS dues)
ShowingHero vs Supra eKEY: feature comparison
| Feature | ShowingHero | Supra eKEY |
|---|---|---|
| Online Scheduling | ✓ | ✗ |
| Agent-to-Agent Messaging | ✓ | ✗ |
| Feedback Collection | ✓ | ✗ |
| Lockbox Integration | ✓ | ✓ |
| MLS Integration | ✓ | ✓ |
| Self-Tour Support | ✗ | ✗ |
| Brokerage Analytics | ✓ | ✓ |
| Mobile App | ✓ | ✓ |
ShowingHero — Pros & Cons
Pros
- ✓Independent alternative to Zillow-owned ShowingTime
- ✓Flat per-agent pricing
- ✓Brokerage dashboard for oversight
- ✓Mobile app included
Cons
- ✗Smaller ecosystem than ShowingTime
- ✗Not bundled with any MLS
- ✗Requires explicit adoption
Supra eKEY — Pros & Cons
Pros
- ✓Industry-standard access system
- ✓Bluetooth iBoxBT is fast and reliable
- ✓Showing activity feeds into ShowingTime
- ✓Integrated with most regional MLSs
Cons
- ✗Required hardware purchase for listings
- ✗Regional lock-in — Supra or SentriLock depending on MLS
- ✗Subscription via MLS, not directly
Realty Software