ShowingHero vs Supra eKEY

ShowingHero logo
An independent showing-scheduling alternative to ShowingTime, popular with brokerages wanting a non-Zillow-owned option.
$15/agent/mo
Supra eKEY logo
The industry-standard Bluetooth lockbox system (owned by ICE) — required in most US MLS markets for listing access.
~$17/mo (MLS dues)

ShowingHero vs Supra eKEY: feature comparison

FeatureShowingHeroSupra eKEY
Online Scheduling
Agent-to-Agent Messaging
Feedback Collection
Lockbox Integration
MLS Integration
Self-Tour Support
Brokerage Analytics
Mobile App

ShowingHero — Pros & Cons

Pros

  • Independent alternative to Zillow-owned ShowingTime
  • Flat per-agent pricing
  • Brokerage dashboard for oversight
  • Mobile app included

Cons

  • Smaller ecosystem than ShowingTime
  • Not bundled with any MLS
  • Requires explicit adoption

Supra eKEY — Pros & Cons

Pros

  • Industry-standard access system
  • Bluetooth iBoxBT is fast and reliable
  • Showing activity feeds into ShowingTime
  • Integrated with most regional MLSs

Cons

  • Required hardware purchase for listings
  • Regional lock-in — Supra or SentriLock depending on MLS
  • Subscription via MLS, not directly