Rently vs Supra eKEY
Self-tour platform for single-family rentals with a proprietary smart-lock ecosystem — widely deployed by institutional SFR operators.
Custom
The industry-standard Bluetooth lockbox system (owned by ICE) — required in most US MLS markets for listing access.
~$17/mo (MLS dues)
Rently vs Supra eKEY: feature comparison
| Feature | Rently | Supra eKEY |
|---|---|---|
| Online Scheduling | ✓ | ✗ |
| Agent-to-Agent Messaging | ✗ | ✗ |
| Feedback Collection | ✓ | ✗ |
| Lockbox Integration | ✓ | ✓ |
| MLS Integration | ✗ | ✓ |
| Self-Tour Support | ✓ | ✗ |
| Brokerage Analytics | ✓ | ✓ |
| Mobile App | ✓ | ✓ |
Rently — Pros & Cons
Pros
- ✓End-to-end self-tour stack (hardware + software)
- ✓Institutional SFR adoption
- ✓Fraud prevention built in
- ✓Smart-lock ecosystem
Cons
- ✗Hardware investment required
- ✗Custom pricing for operators
- ✗Rentals only
Supra eKEY — Pros & Cons
Pros
- ✓Industry-standard access system
- ✓Bluetooth iBoxBT is fast and reliable
- ✓Showing activity feeds into ShowingTime
- ✓Integrated with most regional MLSs
Cons
- ✗Required hardware purchase for listings
- ✗Regional lock-in — Supra or SentriLock depending on MLS
- ✗Subscription via MLS, not directly
Realty Software