Rently vs Supra eKEY

Rently logo
Self-tour platform for single-family rentals with a proprietary smart-lock ecosystem — widely deployed by institutional SFR operators.
Custom
Supra eKEY logo
The industry-standard Bluetooth lockbox system (owned by ICE) — required in most US MLS markets for listing access.
~$17/mo (MLS dues)

Rently vs Supra eKEY: feature comparison

FeatureRentlySupra eKEY
Online Scheduling
Agent-to-Agent Messaging
Feedback Collection
Lockbox Integration
MLS Integration
Self-Tour Support
Brokerage Analytics
Mobile App

Rently — Pros & Cons

Pros

  • End-to-end self-tour stack (hardware + software)
  • Institutional SFR adoption
  • Fraud prevention built in
  • Smart-lock ecosystem

Cons

  • Hardware investment required
  • Custom pricing for operators
  • Rentals only

Supra eKEY — Pros & Cons

Pros

  • Industry-standard access system
  • Bluetooth iBoxBT is fast and reliable
  • Showing activity feeds into ShowingTime
  • Integrated with most regional MLSs

Cons

  • Required hardware purchase for listings
  • Regional lock-in — Supra or SentriLock depending on MLS
  • Subscription via MLS, not directly