Realty Software

Realty Candy vs Union Street Media

A real-estate-specialist development shop for custom WordPress sites, IDX plugin customization, and Follow Up Boss integrations.

$3,000+/project

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Union Street Media

A full-service real estate web agency building custom IDX-integrated websites for brokerages and high-end teams since 1999.

Custom (project-based)

Visit Union Street Media

Realty Candy vs Union Street Media: feature comparison

Feature	Realty Candy	Union Street Media
Bespoke Custom Design	✓	✓
IDX / MLS Integration	✓	✓
CRM Integration	✓	✓
SEO-Focused Build	✓	✓
Lead Capture & Landing Pages	✓	✓
Ongoing Support / Retainer	✗	✓
Hosting Included	✗	✓
Content & Blog Management	✓	✓

Realty Candy — Pros & Cons

Pros

Specialists in WordPress + Showcase IDX real estate sites
Strong Follow Up Boss integration experience
Faster turnarounds than large agencies
Mid-market pricing

Cons

Smaller shop — capacity constraints
WordPress-focused — not a fit for other stacks
Less brand marketing than big agencies
Documentation varies by project

Union Street Media — Pros & Cons

Pros

25+ years of real estate web experience
Bespoke design and development
Integrates with most major IDX providers
Ongoing retainer support available

Cons

Project pricing starts in five figures
Timeline measured in months, not days
Requires clear brief and internal stakeholders
Not a fit for solo agents

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