Matterport vs PhotoUp

The industry-leading 3D virtual tour and digital twin platform for real estate listings, with measurement tools, floor plans, and MLS delivery.

$79-309/mo (Pro plans)

Visit Matterport

PhotoUp

PhotoUp is a post-production platform for real estate photographers — offering HDR and flambient editing, AI virtual staging, 2D/3D floor plans, and 360° virtual tours with 24-hour turnaround.

$39/mo

Visit PhotoUp

Matterport vs PhotoUp: feature comparison

Feature	Matterport	PhotoUp
3D Virtual Tours	✓	—
Photo Enhancement	✗	—
Virtual Staging	✗	✓
Floor Plans	✓	✓
Video Tours	✓	—
Drone / Aerial	✗	—
MLS Delivery	✓	✗
Subscription Pricing	✓	✓
Photo Editing / Enhancement	—	✓
Twilight / HDR Photography	—	✓
Media Delivery Portal	—	✓
Listing Photography	—	✗

Matterport — Pros & Cons

Pros

Industry-standard 3D tours — what buyers and agents expect
Automatic floor plan generation
Direct MLS delivery supported
Free plan available for 1 active listing

Cons

Hardware required (camera or third-party photographer)
Monthly fees stack on top of capture costs
No built-in photo enhancement or virtual staging
Overkill for agents who don't routinely list premium properties

PhotoUp — Pros & Cons

Pros

Dedicated editor option locks in consistent style and tone across all of a photographer's listings
24-hour standard turnaround with unlimited revision rounds included on every plan
Single platform bundles photo editing, AI virtual staging, 2D/3D floor plans, and 360° virtual tours
USA-based customer support with a direct communication channel to your assigned editor

Cons

Monthly subscription credits expire each billing cycle — unused credits are forfeited and do not roll over
Editing-only platform with no photographer dispatch or shoot-scheduling capability whatsoever
No native MLS delivery integration — finished files must be downloaded and manually re-uploaded to the MLS
Starter plan ($39/mo) is capped at 50 credits per month, making per-edit cost high for low-volume users

See all Listing Media →