Instashowing vs Supra eKEY

An independent showing management platform used by 15,000+ agents — handling scheduling, buyer tour planning, and feedback collection with transparent month-to-month pricing.

$15/mo

Visit Instashowing

Supra eKEY

The industry-standard Bluetooth lockbox system (owned by ICE) — required in most US MLS markets for listing access.

~$17/mo (MLS dues)

Visit Supra eKEY

Instashowing vs Supra eKEY: feature comparison

Feature	Instashowing	Supra eKEY
Agent-to-Agent Messaging	✓	✗
Brokerage Analytics	✓	✓
Feedback Collection	✓	✗
Lockbox Integration	✗	✓
MLS Integration	✗	✓
Mobile App	✗	✓
Online Scheduling	✓	✗
Self-Tour Support	✗	✗

Instashowing — Pros & Cons

Pros

Month-to-month pricing from $15/mo with no annual contract required
Premium tier ($49/mo) bundles offer management, open house sign-in, and buyer license verification in one tool
Buyer tour route planner lets agents map, reorder stops, and share a live tour link with clients
Brokerage plan includes agent messaging and a broker dashboard for team-wide showing oversight

Cons

No native mobile app on individual or brokerage plans — web-based only; native app reserved for MLS-tier enterprise customers
MLS listing auto-sync unavailable for individual and brokerage plans — requires a custom MLS organization contract
Thin third-party review base (13 Capterra reviews) versus thousands for ShowingTime, limiting independent validation
No lockbox integration on any plan — agents must manage access codes manually outside the platform

Supra eKEY — Pros & Cons

Pros

Industry-standard access system
Bluetooth iBoxBT is fast and reliable
Showing activity feeds into ShowingTime
Integrated with most regional MLSs

Cons

Required hardware purchase for listings
Regional lock-in — Supra or SentriLock depending on MLS
Subscription via MLS, not directly

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