Instashowing vs ShowingHero

Instashowing logo
An independent showing management platform used by 15,000+ agents — handling scheduling, buyer tour planning, and feedback collection with transparent month-to-month pricing.
$15/mo
ShowingHero logo
An independent showing-scheduling alternative to ShowingTime, popular with brokerages wanting a non-Zillow-owned option.
$15/agent/mo

Instashowing vs ShowingHero: feature comparison

FeatureInstashowingShowingHero
Agent-to-Agent Messaging✓✓
Brokerage Analytics✓✓
Feedback Collection✓✓
Lockbox Integration✗✓
MLS Integration✗✓
Mobile App✗✓
Online Scheduling✓✓
Self-Tour Support✗✗

Instashowing — Pros & Cons

Pros

  • Month-to-month pricing from $15/mo with no annual contract required
  • Premium tier ($49/mo) bundles offer management, open house sign-in, and buyer license verification in one tool
  • Buyer tour route planner lets agents map, reorder stops, and share a live tour link with clients
  • Brokerage plan includes agent messaging and a broker dashboard for team-wide showing oversight

Cons

  • No native mobile app on individual or brokerage plans — web-based only; native app reserved for MLS-tier enterprise customers
  • MLS listing auto-sync unavailable for individual and brokerage plans — requires a custom MLS organization contract
  • Thin third-party review base (13 Capterra reviews) versus thousands for ShowingTime, limiting independent validation
  • No lockbox integration on any plan — agents must manage access codes manually outside the platform

ShowingHero — Pros & Cons

Pros

  • Independent alternative to Zillow-owned ShowingTime
  • Flat per-agent pricing
  • Brokerage dashboard for oversight
  • Mobile app included

Cons

  • Smaller ecosystem than ShowingTime
  • Not bundled with any MLS
  • Requires explicit adoption