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iHOUSEweb vs Realtyna

iHOUSEweb logo
iHOUSEweb
iHOUSEweb is a 30-year veteran IDX website platform — bundling MLS-integrated property search, TurboLeads CRM, and blogging tools in a no-contract subscription starting under $150/mo.
$149.98/mo
Visit iHOUSEweb
Realtyna logo
Realtyna
An open-source WordPress IDX plugin (WPL) with SaaS hosting options — known for deep customization flexibility and one-time-purchase licensing.
$999 one-time or $80/mo
Visit Realtyna

iHOUSEweb vs Realtyna: feature comparison

FeatureiHOUSEwebRealtyna
Bespoke Custom Design✗—
Content & Blog Management✓—
CRM Integration✓—
Hosting Included✓—
IDX / MLS Integration✓—
Lead Capture & Landing Pages✓—
Ongoing Support / Retainer✓—
SEO-Focused Build✓—
WordPress Plugin—✓
Standalone Hosted Pages—✗
Custom CSS / Design Control—✓
Saved Search / Client Alerts—✓
Map-Based Search—✓
Lead Capture Forms—✓
Market Report Widgets—✗
Multi-MLS Coverage—✓

iHOUSEweb — Pros & Cons

Pros

  • Agent Pro plan at $149.98/mo is one of the lowest-priced IDX-plus-CRM bundles available
  • Built-in TurboLeads CRM eliminates the need for a separate CRM subscription
  • No long-term contracts — cancel with 30 days notice on any plan
  • 30-year track record powering 20,000+ active agent sites for major brands

Cons

  • Template-based Flex Editor only — no truly bespoke custom-coded design option
  • Upfront setup fees required on all plans regardless of subscription tier
  • MLS board pass-through data fees in many markets add unpredictable cost on top of the monthly rate
  • Design templates look noticeably dated compared to modern competitors like Luxury Presence or AgentFire

Realtyna — Pros & Cons

Pros

  • Open-source core — source code available for deep customization
  • One-time purchase option available (unusual in the category)
  • Strong multi-MLS coverage via Organic MLS Integration
  • Actively developed with frequent feature releases

Cons

  • Setup complexity — expect to hire a developer for non-trivial deployments
  • Smaller support team than category leaders
  • WordPress-only (no standalone hosted pages)
  • Documentation can be inconsistent in quality