iGUIDE vs Virtuance

iGUIDE by Planitar turns a single interior scan into verified floor plans, an interactive 3D walkthrough, and room measurements — all generated automatically with no manual post-processing.

From ~$35/scan (PLANIX camera ~$2,600)

Visit iGUIDE

Virtuance

A real estate photography provider known for HDReal HDR processing — consistent, bright listing photos through a proprietary editing pipeline.

$195+/shoot

Visit Virtuance

iGUIDE vs Virtuance: feature comparison

Feature	iGUIDE	Virtuance
3D Virtual Tours	✓	—
Floor Plans	✓	✓
MLS Delivery	✓	—
Media Delivery Portal	✓	✓
Subscription Pricing	✗	—
Virtual Staging	✗	✓
Photo Editing / Enhancement	✗	✓
Drone / Aerial	✗	—
Listing Photography	—	✓
Drone / Aerial Photography	—	✓
3D / Matterport Tours	—	✓
Twilight / HDR Photography	—	✓

iGUIDE — Pros & Cons

Pros

Floor plan accuracy of ±0.5% distance and ±1% square footage — measurably tighter than Matterport
Single scan generates a 3D tour, accurate floor plans, room measurements, and CAD/Xactimate-compatible exports simultaneously
No subscription required — per-project pricing from ~$5 CAD; operators own their data outright
Fast capture — a typical residential property scanned in under 15 minutes with the PLANIX R1 camera

Cons

Requires purchasing the proprietary PLANIX R1 camera (~$2,600 USD) upfront before any first scan — no rental program exists
No photo editing, HDR, twilight effects, or virtual staging capability; a separate service like BoxBrownie is always needed for those deliverables
Pricing is denominated in Canadian dollars, making cost-per-scan unpredictable for US operators subject to exchange rate swings
No drone or aerial photography capability — the system is strictly limited to interior 3D capture

Virtuance — Pros & Cons

Pros

HDReal HDR processing — consistent photo quality
24-hour turnaround standard
60+ US metros covered
Transparent per-listing pricing

Cons

Standardized look may not suit luxury positioning
Drone and video are add-ons
Edit flexibility limited by HDReal pipeline
Not available in all rural markets