iGUIDE vs PhotoUp

iGUIDE by Planitar turns a single interior scan into verified floor plans, an interactive 3D walkthrough, and room measurements — all generated automatically with no manual post-processing.

From ~$35/scan (PLANIX camera ~$2,600)

Visit iGUIDE

PhotoUp

PhotoUp is a post-production platform for real estate photographers — offering HDR and flambient editing, AI virtual staging, 2D/3D floor plans, and 360° virtual tours with 24-hour turnaround.

$39/mo

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iGUIDE vs PhotoUp: feature comparison

Feature	iGUIDE	PhotoUp
3D Virtual Tours	✓	—
Floor Plans	✓	✓
MLS Delivery	✓	✗
Media Delivery Portal	✓	✓
Subscription Pricing	✗	✓
Virtual Staging	✗	✓
Photo Editing / Enhancement	✗	✓
Drone / Aerial	✗	—
Twilight / HDR Photography	—	✓
Listing Photography	—	✗

iGUIDE — Pros & Cons

Pros

Floor plan accuracy of ±0.5% distance and ±1% square footage — measurably tighter than Matterport
Single scan generates a 3D tour, accurate floor plans, room measurements, and CAD/Xactimate-compatible exports simultaneously
No subscription required — per-project pricing from ~$5 CAD; operators own their data outright
Fast capture — a typical residential property scanned in under 15 minutes with the PLANIX R1 camera

Cons

Requires purchasing the proprietary PLANIX R1 camera (~$2,600 USD) upfront before any first scan — no rental program exists
No photo editing, HDR, twilight effects, or virtual staging capability; a separate service like BoxBrownie is always needed for those deliverables
Pricing is denominated in Canadian dollars, making cost-per-scan unpredictable for US operators subject to exchange rate swings
No drone or aerial photography capability — the system is strictly limited to interior 3D capture

PhotoUp — Pros & Cons

Pros

Dedicated editor option locks in consistent style and tone across all of a photographer's listings
24-hour standard turnaround with unlimited revision rounds included on every plan
Single platform bundles photo editing, AI virtual staging, 2D/3D floor plans, and 360° virtual tours
USA-based customer support with a direct communication channel to your assigned editor

Cons

Monthly subscription credits expire each billing cycle — unused credits are forfeited and do not roll over
Editing-only platform with no photographer dispatch or shoot-scheduling capability whatsoever
No native MLS delivery integration — finished files must be downloaded and manually re-uploaded to the MLS
Starter plan ($39/mo) is capped at 50 credits per month, making per-edit cost high for low-volume users

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