iGUIDE vs Kuula

iGUIDE by Planitar turns a single interior scan into verified floor plans, an interactive 3D walkthrough, and room measurements — all generated automatically with no manual post-processing.

From ~$35/scan (PLANIX camera ~$2,600)

Visit iGUIDE

Kuula

Browser-based 360° virtual tour builder — upload panoramas from any camera, link rooms with hotspots, and embed live tours on Zillow, listing pages, and social in minutes.

$20/mo (annual)

Visit Kuula

iGUIDE vs Kuula: feature comparison

Feature	iGUIDE	Kuula
3D Virtual Tours	✓	✓
Floor Plans	✓	✓
MLS Delivery	✓	✓
Media Delivery Portal	✓	✓
Subscription Pricing	✗	✓
Virtual Staging	✗	✗
Photo Editing / Enhancement	✗	✗
Drone / Aerial	✗	—
Video Tours	—	✓

iGUIDE — Pros & Cons

Pros

Floor plan accuracy of ±0.5% distance and ±1% square footage — measurably tighter than Matterport
Single scan generates a 3D tour, accurate floor plans, room measurements, and CAD/Xactimate-compatible exports simultaneously
No subscription required — per-project pricing from ~$5 CAD; operators own their data outright
Fast capture — a typical residential property scanned in under 15 minutes with the PLANIX R1 camera

Cons

Requires purchasing the proprietary PLANIX R1 camera (~$2,600 USD) upfront before any first scan — no rental program exists
No photo editing, HDR, twilight effects, or virtual staging capability; a separate service like BoxBrownie is always needed for those deliverables
Pricing is denominated in Canadian dollars, making cost-per-scan unpredictable for US operators subject to exchange rate swings
No drone or aerial photography capability — the system is strictly limited to interior 3D capture

Kuula — Pros & Cons

Pros

Accepts panoramas from any 360 camera — Ricoh Theta, Insta360, DSLR with fisheye — no proprietary hardware purchase required
Pro plan at $20/mo (annual) is significantly cheaper than Matterport for unlimited tour hosting across multiple listings
2025 platform rebuild added 32K image support, background processing, and improved drag-and-drop tour builder
Tours embed via iframe on any website and share as MLS-compatible links for Zillow, Realtor.com, and social media

Cons

Free plan limited to one tour with forced Kuula watermark — unsuitable for professional client delivery
No virtual staging, HDR processing, or photo editing — a separate listing-media workflow is required alongside Kuula
White-label branding, custom domain, and Google Analytics locked to Business tier ($36/mo, annual billing only — no monthly option)
No 3D dollhouse view or spatial data capture — 360° walkthrough only, unlike Matterport's volumetric scanning

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