Realty Software

IDX Broker vs iHomefinder

The most widely-deployed IDX data provider for US real estate — offers a WordPress plugin plus standalone hosted property-search pages.

$55-85/mo (+ Enterprise)

Visit IDX Broker

A long-established IDX data provider with WordPress + standalone hosted options, known for deep MLS coverage and strong lead management.

$59/mo

Visit iHomefinder

IDX Broker vs iHomefinder: feature comparison

Feature	IDX Broker	iHomefinder
WordPress Plugin	✓	✓
Standalone Hosted Pages	✓	✓
Custom CSS / Design Control	✓	✓
Saved Search / Client Alerts	✓	✓
Map-Based Search	✓	✓
Lead Capture Forms	✓	✓
Market Report Widgets	✓	✓
Multi-MLS Coverage	✓	✓

IDX Broker — Pros & Cons

Pros

Widest MLS coverage in the category
Mature WordPress plugin with thousands of deployments
Platinum tier offers deep custom CSS/design control
Standalone hosted pages work on any CMS

Cons

Data/search layer only — not a full website
Platinum tier required for most customization
Learning curve for non-technical agents
Some MLSs require separate setup fees

iHomefinder — Pros & Cons

Pros

25+ years in market — proven stability and MLS relationships
Built-in Optima Agent CRM — fewer external dependencies
Wide MLS coverage (1,000+ MLSs)
WordPress plugin + standalone hosted pages

Cons

Built-in CRM overlaps with standalone CRMs you may already use
UI feels slightly dated vs newer entrants
Less customization control than IDX Broker Platinum
Tiered pricing gets expensive at scale

See all IDX Providers →