Hootsuite vs Keeping Current Matters

Hootsuite is the industry-leading social media management platform — schedule posts across every major network, monitor brand mentions, and measure content performance from a single dashboard.

$99/mo

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Keeping Current Matters

Keeping Current Matters delivers weekly, research-backed housing market content — infographics, blog posts, videos, and buyer/seller guides — ready to brand and publish across social, email, and web.

From $59.95/mo

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Hootsuite vs Keeping Current Matters: feature comparison

Feature	Hootsuite	Keeping Current Matters
AI Content Generation	✓	—
Analytics	✓	—
Branded / White-Label	✗	—
Caption Copy Included	✗	—
Multi-Platform Support	✓	—
Post Scheduling	✓	—
Pre-Made Templates (Canva)	✓	—
Team Plans	✓	—
AI-Generated Copy	—	✗
Brand Kit / Reusable Assets	—	✓
CRM / Integrations	—	✓
Image / Graphics	—	✓
Multi-Channel Publishing	—	✓
Real Estate Templates	—	✓
SEO Optimization	—	✗
Video Content	—	✓

Hootsuite — Pros & Cons

Pros

Schedules across all major platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest, X, YouTube) with bulk upload for up to 350 posts
OwlyWriter AI generates listing captions, real estate hashtags, and post ideas in seconds
Compliance approval workflows let broker admins review and approve agent posts before they publish
Best-time-to-post recommendations and competitive benchmarking analytics across up to 20 rivals

Cons

Standard plan starts at $99/mo per user — steep for solo agents who only need basic scheduling
No pre-written real estate caption library; all content must be created or AI-generated from scratch
No white-label or brokerage-branded option; the interface always shows Hootsuite branding
Mobile app significantly lags the desktop experience, frustrating for agents scheduling on the go

Keeping Current Matters — Pros & Cons

Pros

Weekly research-backed market infographics and blog posts require zero writing from agents
RealTalk™ video teleprompter turns KCM scripts into branded on-camera videos in minutes
Auto-posting to Facebook, Instagram, and LinkedIn maintains social presence on autopilot
Elite tier delivers local zip-code market data without agents needing to crunch MLS stats

Cons

Templated content is shared by tens of thousands of agents nationwide — competitors in the same market post identical infographics
No AI-generated or truly customizable copy; all written content originates from KCM's editorial team
No blog SEO tools, keyword targeting, or website integration — delivery is social and email only
Local market data locked behind the pricier Elite tier; base Social Edge plan provides national stats only