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HomeLight vs UpNest

HomeLight logo
HomeLight
The largest US agent-matching platform — matches consumers with top local agents based on transaction history, with referral fees paid at close.
Free to join (25-33% at close)
Visit HomeLight
UpNest logo
UpNest
Agent-matching with commission-competition — consumers receive competing proposals from local agents, selecting based on terms and credentials.
Free to join (30% at close)
Visit UpNest

HomeLight vs UpNest: feature comparison

FeatureHomeLightUpNest
Buyer Referrals✓✓
Seller Referrals✓✓
Pay-at-Close Model✓✓
Data-Driven Matching✓✓
Exclusive Leads✗✗
National Coverage✓✓
Consumer-Facing Brand✓✓
Free to Join✓✓

HomeLight — Pros & Cons

Pros

  • Data-driven agent matching from MLS transaction history
  • Pay-at-close — no upfront cost
  • Strong consumer brand recognition
  • National coverage

Cons

  • 25-33% referral fee is a meaningful commission haircut
  • Non-exclusive leads in some markets
  • Top-agent bar is high — newer agents may not qualify

UpNest — Pros & Cons

Pros

  • Commission transparency attracts motivated consumers
  • News Corp / Realtor.com backing
  • National coverage
  • Pay-at-close model

Cons

  • Commission competition can pressure margins
  • 30% referral fee is on the higher end
  • Not a fit for agents unwilling to discount
See all Referral Networks →