Realty SoftwareGet my matches

HomeLight vs ReferralExchange

HomeLight logo
HomeLight
The largest US agent-matching platform — matches consumers with top local agents based on transaction history, with referral fees paid at close.
Free to join (25-33% at close)
Visit HomeLight
ReferralExchange logo
ReferralExchange
A broker-to-broker referral network — agents submit leads they can't or won't work, and get matched with agents in the right market.
Free to join (25% at close)
Visit ReferralExchange

HomeLight vs ReferralExchange: feature comparison

FeatureHomeLightReferralExchange
Buyer Referrals✓✓
Seller Referrals✓✓
Pay-at-Close Model✓✓
Data-Driven Matching✓✓
Exclusive Leads✗✓
National Coverage✓✓
Consumer-Facing Brand✓✗
Free to Join✓✓

HomeLight — Pros & Cons

Pros

  • Data-driven agent matching from MLS transaction history
  • Pay-at-close — no upfront cost
  • Strong consumer brand recognition
  • National coverage

Cons

  • 25-33% referral fee is a meaningful commission haircut
  • Non-exclusive leads in some markets
  • Top-agent bar is high — newer agents may not qualify

ReferralExchange — Pros & Cons

Pros

  • Agent-to-agent referral flow (not consumer)
  • Monetize out-of-market leads you can't work
  • Network of 35,000+ vetted agents
  • Pay-at-close model

Cons

  • Inbound leads depend on other agents submitting
  • Less scale than consumer-facing networks
  • Quality varies by submitting agent
See all Referral Networks →