Google Search Console vs Similarweb

Google's free tool for monitoring site health in organic search — impressions, clicks, rankings, indexing, and Core Web Vitals.

Free

Visit Google Search Console

Similarweb

A competitive intelligence platform showing estimated traffic, traffic sources, and engagement for any website — including Zillow, Realtor.com, and local competitors.

Free (paid enterprise)

Visit Similarweb

Google Search Console vs Similarweb: feature comparison

Feature	Google Search Console	Similarweb
Website Traffic Analytics	✓	✓
Keyword / Rank Tracking	✓	✓
Backlink Analysis	✓	✗
Technical SEO Audit	✓	✗
Competitor Analysis	✗	✓
Heatmaps / Session Replay	✗	✗
Custom Dashboards / Reports	✗	✓
Free Tier Available	✓	✓

Google Search Console — Pros & Cons

Pros

Free forever
Ground-truth data from Google directly
Impressions, clicks, CTR, and average position by query
Indexing status and Core Web Vitals reporting

Cons

Data is limited to 16 months
No competitor or keyword-research data
UI is dense for first-time users
Query data is capped (only shows top queries per page)

Similarweb — Pros & Cons

Pros

Estimated traffic for any website
Source mix (organic vs paid vs social vs referral)
Engagement metrics (bounce, time, pages/visit)
Free tier for top-line research

Cons

Estimates, not ground truth
Paid tier is enterprise pricing
Traffic estimates vary in accuracy by site
Not a substitute for GA/GSC on your own site

See all Analytics & Reporting →