Realty Software

Google Search Console vs Semrush

Google Search Console

Google's free tool for monitoring site health in organic search — impressions, clicks, rankings, indexing, and Core Web Vitals.

Free

Visit Google Search Console

A comprehensive SEO and competitive research platform — keyword research, site audits, competitor analysis, and content gap reporting.

$140/mo (Pro)

Google Search Console vs Semrush: feature comparison

Feature	Google Search Console	Semrush
Website Traffic Analytics	✓	✓
Keyword / Rank Tracking	✓	✓
Backlink Analysis	✓	✓
Technical SEO Audit	✓	✓
Competitor Analysis	✗	✓
Heatmaps / Session Replay	✗	✗
Custom Dashboards / Reports	✗	✓
Free Tier Available	✓	✓

Google Search Console — Pros & Cons

Pros

Free forever
Ground-truth data from Google directly
Impressions, clicks, CTR, and average position by query
Indexing status and Core Web Vitals reporting

Cons

Data is limited to 16 months
No competitor or keyword-research data
UI is dense for first-time users
Query data is capped (only shows top queries per page)

Semrush — Pros & Cons

Pros

Industry-standard all-in-one SEO platform
Massive keyword database
Deep competitor research features
Site audit catches technical issues

Cons

Expensive for casual users
Pro tier limits historical data
Learning curve across many modules
User seats priced separately

See all Analytics & Reporting →