Realty Software

Google Search Console vs Moz

Google Search Console

Google's free tool for monitoring site health in organic search — impressions, clicks, rankings, indexing, and Core Web Vitals.

Free

Visit Google Search Console

A long-established SEO platform with the Moz Domain Authority metric — keyword tracking, link analysis, and site audits for real estate SEO.

$99/mo (Standard)

Google Search Console vs Moz: feature comparison

Feature	Google Search Console	Moz
Website Traffic Analytics	✓	✗
Keyword / Rank Tracking	✓	✓
Backlink Analysis	✓	✓
Technical SEO Audit	✓	✓
Competitor Analysis	✗	✓
Heatmaps / Session Replay	✗	✗
Custom Dashboards / Reports	✗	✓
Free Tier Available	✓	✓

Google Search Console — Pros & Cons

Pros

Free forever
Ground-truth data from Google directly
Impressions, clicks, CTR, and average position by query
Indexing status and Core Web Vitals reporting

Cons

Data is limited to 16 months
No competitor or keyword-research data
UI is dense for first-time users
Query data is capped (only shows top queries per page)

Moz — Pros & Cons

Pros

Lower entry price than Semrush / Ahrefs
Domain Authority metric widely referenced
Solid keyword research and rank tracking
Community and educational resources

Cons

Feature depth lags Semrush / Ahrefs
Backlink index smaller than Ahrefs
Keyword difficulty data less reliable than competitors
Fewer integrations with modern AI tools

See all Analytics & Reporting →