Delta Media Group vs Realty Candy

Delta Media Group delivers the DeltaNET all-in-one platform — custom-branded real estate websites bundled with CRM, IDX, marketing automation, and lead management for independent brokerages and enterprise teams.

Custom (brokerage)

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Realty Candy

A real-estate-specialist development shop for custom WordPress sites, IDX plugin customization, and Follow Up Boss integrations.

$3,000+/project

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Delta Media Group vs Realty Candy: feature comparison

Feature	Delta Media Group	Realty Candy
Bespoke Custom Design	✗	✓
Content & Blog Management	✓	✓
CRM Integration	✓	✓
Hosting Included	✓	✗
IDX / MLS Integration	✓	✓
Lead Capture & Landing Pages	✓	✓
Ongoing Support / Retainer	✓	✗
SEO-Focused Build	✓	✓

Delta Media Group — Pros & Cons

Pros

Family-owned since 1994 with no VC pressure or sudden pricing pivots
Built-in DeltaNET CRM includes automated drip campaigns, task management, and MLS alert triggers
Properties in Motion auto-generates branded listing videos without additional software
Single-vendor pricing covers website, CRM, IDX, and marketing tools under one contract

Cons

Pricing is custom and opaque — a sales call is required before any numbers are shared
UI is noticeably dated compared to modern competitors like BoldTrail and Sierra Interactive
Platform architecture is built around brokerage-scale deployments; solo agents and small teams face a steep onboarding curve
Closed ecosystem with limited third-party integrations — replacing any single component typically means leaving the platform entirely

Realty Candy — Pros & Cons

Pros

Specialists in WordPress + Showcase IDX real estate sites
Strong Follow Up Boss integration experience
Faster turnarounds than large agencies
Mid-market pricing

Cons

Smaller shop — capacity constraints
WordPress-focused — not a fit for other stacks
Less brand marketing than big agencies
Documentation varies by project

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