Dakno vs Union Street Media

An all-in-one real estate website and marketing platform — custom site design bundled with native IDX search, built-in CRM, and marketing automation for agents, teams, and brokerages.

$179/mo

Visit Dakno

Union Street Media

A full-service real estate web agency building custom IDX-integrated websites for brokerages and high-end teams since 1999.

Custom (project-based)

Visit Union Street Media

Dakno vs Union Street Media: feature comparison

Feature	Dakno	Union Street Media
Bespoke Custom Design	✓	✓
Content & Blog Management	✓	✓
CRM Integration	✓	✓
Hosting Included	✓	✓
IDX / MLS Integration	✓	✓
Lead Capture & Landing Pages	✓	✓
Ongoing Support / Retainer	✓	✓
SEO-Focused Build	✗	✓

Dakno — Pros & Cons

Pros

All-in-one bundle at $179/month covers website, IDX, CRM, SMS, email marketing, and call tracking — competitors charge $500+ for equivalent tools separately
Iframe-free IDX integration indexes MLS listings for search engines rather than hiding content behind iframes
Built-in call tracking and auto-import of third-party leads from Zillow and Realtor.com with automated distribution rules
Omnibox property search with hand-drawn map-area selection and configurable forced or optional visitor registration

Cons

No pricing published on the website — a demo call is required before any cost comparison is possible
Design output is professional but not bespoke; lacks the high-end custom look delivered by Agent Image or Real Estate Webmasters for luxury brands
SEO capability is limited to technical basics (iframe-free IDX); no editorial content strategy offered, making it a poor fit for agents relying on organic search growth
Primarily built for individual agents and small teams; brokerage-scale deployments may encounter constraints in user management and multi-agent reporting

Union Street Media — Pros & Cons

Pros

25+ years of real estate web experience
Bespoke design and development
Integrates with most major IDX providers
Ongoing retainer support available

Cons

Project pricing starts in five figures
Timeline measured in months, not days
Requires clear brief and internal stakeholders
Not a fit for solo agents

See all Custom Development for Real Estate →