Constant Contact vs ConvertKit (Kit)

Constant Contact logo
Long-established email platform with strong real-estate template library and small-business support.
$12/mo (Lite)
ConvertKit (Kit) logo
Creator-focused email marketing platform (recently rebranded to Kit) — clean, writer-first UI with strong automation.
Free (paid from $15/mo)

Constant Contact vs ConvertKit (Kit): feature comparison

FeatureConstant ContactConvertKit (Kit)
Drag-and-Drop Builder
Automation Workflows
Segmentation & Tagging
A/B Testing
Landing Pages / Forms
Template Library
CRM Integration
Free Tier Available

Constant Contact — Pros & Cons

Pros

  • Strong real-estate template library
  • Event and invitation tools
  • Phone support included
  • Widely recognized brand

Cons

  • Less modern automation than ActiveCampaign
  • Pricing by contact count adds up
  • UI feels dated in places

ConvertKit (Kit) — Pros & Cons

Pros

  • Tag-based subscribers — cleaner than lists
  • Free tier up to 10K subscribers
  • Clean writer-first UI
  • Strong for newsletter-led agents

Cons

  • Fewer pre-built templates than Mailchimp
  • Less e-commerce integration
  • Branding less real-estate-oriented