Cloud CMA vs TopHap

Cloud CMA logo
The most widely-used CMA platform in North American real estate, owned by Lone Wolf and included with many MLS memberships.
$24.95/mo (MLS-bundled free)
TopHap logo
A modern map-based property-search and analytics platform with deep lot-level data and AI-powered market insights.
$59/mo (Pro)

Cloud CMA vs TopHap: feature comparison

FeatureCloud CMATopHap
Automated AVM
Interactive Presentation
Market Reports
MLS Integration
Client-Facing Portal
Branded Exports
Mobile Access
Free via MLS / NAR

Cloud CMA — Pros & Cons

Pros

  • Industry-standard CMA presentations
  • Often free via MLS
  • Polished client-facing output
  • Integrates with Cloud Streams and HomeBeat

Cons

  • Limited customization on free MLS tier
  • UI can feel dated vs newer entrants
  • Owned by Lone Wolf — ecosystem lock-in

TopHap — Pros & Cons

Pros

  • Modern map-first UI
  • Deep lot-level data
  • AI-generated market insights
  • Strong mobile experience

Cons

  • Smaller user base than Cloud CMA
  • Newer entrant — fewer integrations
  • Not bundled with any MLS