Cloud CMA vs TopHap
The most widely-used CMA platform in North American real estate, owned by Lone Wolf and included with many MLS memberships.
$24.95/mo (MLS-bundled free)
A modern map-based property-search and analytics platform with deep lot-level data and AI-powered market insights.
$59/mo (Pro)
Cloud CMA vs TopHap: feature comparison
| Feature | Cloud CMA | TopHap |
|---|---|---|
| Automated AVM | ✓ | ✓ |
| Interactive Presentation | ✓ | ✓ |
| Market Reports | ✓ | ✓ |
| MLS Integration | ✓ | ✓ |
| Client-Facing Portal | ✓ | ✓ |
| Branded Exports | ✓ | ✓ |
| Mobile Access | ✓ | ✓ |
| Free via MLS / NAR | ✓ | ✗ |
Cloud CMA — Pros & Cons
Pros
- ✓Industry-standard CMA presentations
- ✓Often free via MLS
- ✓Polished client-facing output
- ✓Integrates with Cloud Streams and HomeBeat
Cons
- ✗Limited customization on free MLS tier
- ✗UI can feel dated vs newer entrants
- ✗Owned by Lone Wolf — ecosystem lock-in
TopHap — Pros & Cons
Pros
- ✓Modern map-first UI
- ✓Deep lot-level data
- ✓AI-generated market insights
- ✓Strong mobile experience
Cons
- ✗Smaller user base than Cloud CMA
- ✗Newer entrant — fewer integrations
- ✗Not bundled with any MLS
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